Everything is a product. From the work of a doctor to a book, and even to the landscapes that take off at Data beach, cross Cadeate and reconvene at Montanita. Jesse Louttit knows it. His training as an advertising photographer gives him a unique angle for appreciation. The move is necessary, and although it comes from searching for an ideal image, he turns them into a sequence and transforms them into videos. The beach is a saltwater washboard. He focuses on the sea. Foamy waves crash, stir and dissolve effervescently on the shore, creating the characteristic landscape of the coast.